Hi, I'm Adva Cohen.
Product Leader. Mentor. Coach. Gamer. Yoga Teacher. Community Builder.
Yes, all six. And yes – they’re all connected.
Over 20 years in high-tech, I’ve experienced every version of the product world – and I channel all of it into one thing: helping product managers grow into confident leaders, and helping companies build products that genuinely matter.
I do that through professional mentoring 1:1, goals led coaching, workshops, and strategic advisory – always tailored to where you are and where you want to go.
Services
1:1 - Mentoring, Coaching & Career Growth
Sometimes you need a thought partner for the challenges you’re facing right now. Sometimes you need to work on the mental game – the clarity, the confidence, the belief. And sometimes you need to land the next role.
Whatever stage you’re at, we start with you – your goals, your blockers, your unique rhythm – and build from there.
We work together on real challenges: prioritization, stakeholder dynamics, career growth, and building your product mindset. We go deeper when needed – into product instinct, confidence, and how you show up as a leader.
And when the goal is a new role, I bring a method developed over years of working with hundreds of mentees: from personal pitch all the way to owning the room in any product interview.
Every engagement is tailored to exactly where you are – and this time, it’s really all about you.
Strategic Advisory - For Companies & Founders
Sometimes you don’t need a workshop or a course. You need a senior product partner – someone who’s sat in the room where decisions are made, who understands the pressure of investors, the chaos of early-stage, and the complexity of scaling.
Someone who knows how to cut through the noise, set direction, align the team, and make the right things happen – fast.
That’s what strategic advisory looks like with me.
I bring twenty years across startups, scale-ups, and global companies to every engagement – and I know exactly where to start and how to move.
We work on:
Product strategy & vision · Metrics & growth architecture · Retention & monetization · Roadmap prioritization · Product team structure · Investor storytelling · Building empowered teams – from the ground up
Online Workshops, for product managers or teams
Some things are best learned together.
I run workshops for individual PMs and for teams – online and private. Each one is focused, practical, and built around real product challenges. Not theory. Not slides you’ll forget next week.
For individual PMs:
Product Sense · Product Execution · Product Storytelling
For teams:
Strategy & Vision · Data, Analytics & Metrics · Growth & Retention · Monetization · Gamification · Storytelling · Communication & Stakeholder Management
Private team workshops are fully tailored – designed around your specific challenges, your stage, and your goals. Not a deck recycled from the last client.
Don’t see what you need? Tell me – we’ll build it together.
About Me
I didn’t plan to become a mentor. I just kept being the person people turned to when things got hard.
Over 20 years in high-tech – gaming, startups, global corporations, B2C and B2B – I’ve built product teams from scratch, shaped vision when no roadmap existed, and been part of a company **acquired for $100M**.
But what I’m most proud of? The PMs I’ve watched grow into **confident, high-impact leaders**.
My philosophy has a name, borrowed from yoga – *Sthira Sukham Asanam*: **strong, yet flexible.** Clear vision and conviction, paired with the openness to adapt. On the mat, and in the boardroom.
Individual growth matters. But some of the most powerful shifts happen in community.
That’s why I built and run a **large, active WhatsApp community for product managers** – a real space where PMs share challenges, swap ideas, and grow together. Not a broadcast channel. A real community.
Testimonials
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Articles
Efrat Dekel
After 25 years in the Israeli high-tech industry, Adva decided to make a dramatic change in her life—leaving high tech, becoming an independent mentor, and moving to live in a Portuguese village. In a special interview, she talks about the fascinating professional and personal journey she has undergone, and about how she combined her passion for people with her dream of living abroad. Read more..
ProductTank TLV
Product management is a role in which success depends on soft skills more than in any other role.
In Chapter 10 of his amazing book Inspired, Marty Cagan talks about wisdom, creativity, and consistency. In that same chapter, Marty also talks about “passion.” So if I had to choose one trait—passion. Passion for your product and, first and foremost, for solving problems for your users! Read more..